Service Manager only · Service · Your Business as a Machine / Wow! Service
Service is the guardian of reputation
This gear takes previous-customer concerns, maintenance, upsell, and cross-sell. There is a dotted line back to Marketing. Happy customers refer. Unhappy ones make every lead more expensive.
You already paid to acquire them. Service decides whether that check was an investment or a fee.
Service
Tactics by seat
Service Manager
- Track referrals and complaints as leading marketing numbers, not 'customer service stories'.
- Speed on callbacks is the first standard. Silence after a complaint is how reputations die.