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Sales Manager only · Sales · How to Increase Your ADL

Gross sales = leads run × ADL

If you want the business to grow, increase one or both. It is not more complicated than that.

Managers who cannot name which lever they are pulling this month are hoping.

Sales
Attract with this principle

Tactics by seat

Sales Manager

  • Each month pick the lever: more leads run, or higher ADL, or both. Write the how.
  • Do not ask for more leads from marketing while salespeople are cherry-picking and leaving early.
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