Marketing Manager only · Marketing · Appointment Center intro / Become Famous in Your Marketplace

Company size is a marketing result

If a specialty contractor wants to grow, it has to become an active marketer and a good one. When marketing stops, the stream of new work stops.

Production cannot outrun the top of the funnel for long.

Marketing

Tactics by seat

Put total leads and cost per lead on the wall every week. Those two numbers are the job.
Never report 'we were busy' without the lead count and the cost.