Marketing Manager only · Marketing · Home Shows / Showtime
A home show is a marketing spend that the Appointment Center must finish
Shows cost booth, people, and giveaways. Quantity often goes up and quality down. Marketing owns the booth and the spend. Without a Showtime role booking those cards the same day, you bought a box of cold paper.
The lead is not generated until it is in a setter's hand while it is still warm.
Marketing
Tactics by seat
Marketing Manager
- No show on the calendar without a named Showtime owner and a same-day call plan.
- Judge the show on bookable appointments and later ADL, not on how busy the booth felt.