Marketing Manager only · Marketing · Truck Lettering / Marketing Yard Signs / Branding
Trucks and yard signs are media that keep working after 5 p.m.
Truck lettering and yard signs are not decorations. They are the cheapest repetition of the distinction if the sentence on them is true and large enough to read at 30 miles an hour.
A blank truck is a rolling missed appointment with marketing.
Marketing
Tactics by seat
Marketing Manager
- Audit the fleet and every installed sign this month. If the line could be any contractor's, replace it.
- Track 'saw the truck' and 'saw the sign' as sources. If Catchers never hear it, the media is invisible.