Marketing Manager only · Marketing · Your Business as a Machine
The marketing KPIs are leads and cost per lead
The output of marketing is leads, handed to the Appointment Center. Excellence in marketing is critical for growth. Most contractors are not good at it and do not grow as a result.
Activity without those two numbers is a hobby.
Marketing
Tactics by seat
Marketing Manager
- Track leads by source. Fire or fix sources whose cost per lead cannot be sold profitably.
- Hand the Appointment Center the advertising schedule so Catchers can ask the right 'where did you see us' follow-up.