Marketing Manager only · Marketing · Your Business as a Machine / 6 Roles

The Appointment Center is marketing's internal customer

Leads that arrive without source, without a phone that works, or in a dump at 4:55 p.m. are not leads. They are waste handed downstream.

The next gear cannot convert what this gear did not finish.

Marketing

Tactics by seat

Sit with the AC manager weekly: source mix, speed of web leads, show-lead quality, and what Catchers cannot book.
If show giveaways raise quantity and wreck quality, stop the contest. You already learned that.