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Marketing Manager only · Marketing · Hiring a Marketing Manager / Building Competent Managers

A marketing manager is a growth seat, not a helper

Someone has to be in charge of marketing and its KPI. The owner doing marketing in the cracks is why most contractors never grow.

A gear with no manager is still the owner's night job.

Marketing
Attract with this principle

Tactics by seat

Marketing Manager

  • If you are the first marketing manager, write the KPI, the mix, and the inspection rhythm in the first 30 days so the seat can outlive you.
  • Hire a graphic designer for design. Do not confuse design output with marketing management.
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