Marketing Manager only · Marketing · Clarifying Your Sales Distinction / Branding
Own a sales distinction, not a generic headline
Generic headlines get copied. If the line could sit on a competitor's truck tomorrow, it is not a distinction. Clarify what you sell that they cannot honestly say.
Copied headlines train the market that you are interchangeable.
Marketing
Tactics by seat
Marketing Manager
- Write the distinction in one sentence a homeowner can repeat. Test it against three competitors' sites.
- Put that sentence on trucks, yard signs, and the first screen of the website. Brand is repetition of the true thing, not a new logo.