Marketing Manager only · Marketing · Direct Mail / PI Playbook
Direct mail is a source with a CPL, not a tradition
Mail still works for contractors when the list, the offer, and the distinction are honest. It stops working the moment nobody counts leads and cost per lead from that drop.
A mailbox is a media buy. Treat it like one.
Marketing
Tactics by seat
Marketing Manager
- Code every drop. If you cannot name CPL for that list, you mailed a wish.
- Match the offer to the Appointment Center script so Catchers recognize the piece.