Marketing Manager only · Marketing · Internet Marketing / Facebook Marketing / YouTube Marketing / TV Advertising
Internet, Facebook, YouTube, and TV are sources. Not a personality.
Digital and broadcast are just more places a homeowner can find you. Excellence is still leads at an allowable cost, with a phone and a form that the Appointment Center can actually work.
A clever page that cannot be booked is a brochure with a domain name.
Marketing
Tactics by seat
Marketing Manager
- One scoreboard for every paid source: leads, CPL, and bookable quality reported by the AC.
- Do not add a channel because a vendor said 'everyone is on it.' Add it when you can inspect it.