Marketing Manager only · Marketing · Annual Planning and Budgeting / PI Playbook / Visual Ambition
The marketing budget is a How, not leftover cash
Annual planning and budgeting decide how many leads the machine will even have a chance to convert. 'We'll spend what we can spare' is how companies stay the same size.
Visual Ambition without a funded lead plan is a poster.
Marketing
Tactics by seat
Marketing Manager
- Start from the lead volume the company needs, times allowable CPL. That is the budget conversation.
- Every dollar in the plan has a campaign owner, a stop date, and an inspection date.