Business Machine · Chassis · Your Business as a Machine / Cash Calculator
Start with the machine KPIs
Marketing: total leads and cost per lead. Appointment Center: leads-to-appointment %. Sales: ADL (average dollar per lead). Production: dollars per crew per week. Accounting: financial feedback. Service: reputation and referrals. Office: enable the other departments.
You cannot improve what you will not measure.
ChassisGMOwner
Tactics by seat
Every manager (Chassis)
- Track the one primary KPI daily. Secondary numbers weekly. Do not drown in dashboards.
General Manager
- Roll department KPIs into one company scoreboard of 5 to 7 numbers. Monday review.
Owner
- The Cash Calculator is the financial model. Use it to set goals, not just to look backward.