Appointment Center Manager only · Appointment Center · Catcher / Become Famous in Your Marketplace
If the Catcher does not pin the source, Marketing is flying blind
Always ask who referred them, then the next question that names the channel. Blended 'internet' or 'not sure' is how bad campaigns keep getting funded and good ones get cut.
Marketing's KPI cannot be honest if this gear will not tell the truth about inbound.
Appt Center
Tactics by seat
Appointment Center Manager
- Script the source questions. Role-play them. 'Not sure' is a Catcher miss, not a customer personality.
- Send Marketing a weekly source mix. That is the internal customer report they are owed.