Appointment Center Manager only · Appointment Center · Perennial
Keep the customer or buy another one
After install you can let them go or keep them forever. Most contractors never contact them again. The homeowner moves. The next owner does not know you. New customers cost allowable CPL times the inverse of close rate. Perennial is lifetime customer ownership.
The Appointment Center is the cheapest place to own the relationship you already paid for.
Appt Center
Tactics by seat
Appointment Center Manager
- A written cadence for past customers: thank-you, maintenance, cross-sell, move-follow. Assign it as a role, not a wish.
- Measure appointments from past customers as a source. That number should scare the marketing budget into gratitude.