What is ADL? / How to Increase Your ADL

ADL

The only sales yardstick that does not lie

Average dollar per lead. Not total dollars, not close rate, not average sale. Gross sales = leads run × ADL.

1. 01

   Measure it

   By person, by month, by lead source, by office.

2. 02

   Set it

   Tell them the number and show the math.

3. 03

   Raise it

   Process, training, Resident Sales Pro, financing, expectations.

4. 04

   Issue leads from it

   When it is slow, ADL decides who still gets fed.